Experience, History, and Family are some of the words used in describing Straightline Performance. Founded in 1997 by Jason Houle and His wife Denise, Straightline Performance was built upon years of involvement in the snowmobile industry. Jason began riding snowmobiles at two years old, encouraged by his father Duane and grandfather Stu who were both accomplished snowmobile racers. With family racing history dating back to the 1960’s and family roots in cross country, oval track and drag racing including several world records and racing achievements, many say, “Jason was born with a desire to go fast.”
Jason continued the family tradition in the late 1980’s when he began racing, with a concentration on 1000 ft Ice speed runs. In 1992 he became the first 16 year old to hold a world speed record along with it he claimed N.S.S.R’s (National Straightline Snowmobile Racing’s) “Rookie of the Year”. Having collected numerous records in the straightline ice racing world throughout the mid-90’s, Jason then decided to tackle other types of snowmobile racing, such as asphalt, water, and grass drag racing. The Houle family’s drive to succeed has left a 50+ year, and a 3 generation mark on the snowmobiling industry.
After years of racing and working on his own machines, Jason along with his wife Denise opened Straightline Performance in 1997. The goal being to set a new standard in quality and performance parts, in 23 years, Jason’s experience, attention to detail and standards of quality, have brought Straightline Performance to become a leading supplier for aftermarket parts.
All Straightline products are designed and developed at our facility in Minnesota, then tested around the world to ensure durability and verify results.
Straightline Performance separates itself from the other performance parts manufacturers in the quality, performance, and knowledgeable team members of our products. Every performance product that leaves our facility has been engineered using an extensive development process. This process begins with computer aided design, followed by extensive dyno testing on one of our 3 in house dynamometers, and finally, thorough in-field tuning. This process insures that not only will Straightline Performance products make the machine perform better, but our products will also stand up to tremendous abuse capable with all power sports enthusiasts. This elite standard of quality has been our key to maintaining thousands of satisfied customers worldwide.
Straightline Performance is a worldwide performance parts manufacturer with distribution partnerships within over 25 countries worldwide. Straightline Performance is capable of designing, developing, testing, and completely manufacturing all of its products in-house. This sets Straightline performance ahead of many performance companies worldwide. Being able to control the entire process from start to finish insures a higher quality, and more precise performance product for your power sports vehicle.
After years of racing and working on his own machines, Jason along with his wife Denise opened Straightline Performance in 1997. The goal being to set a new standard in quality and performance parts, in 23 years, Jason’s experience, attention to detail and standards of quality, have brought Straightline Performance to become a leading supplier for aftermarket parts.
